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Social Currency is the idea that we share things that make us look good.And this Share Trigger is a large part of the reason that The Shrinking Dollar infographic I mentioned earlier did so well.Even though that niche is far from “interesting”, our infographic went viral.We’re talking thousands of targeted visits in the first two days.
And my content backed up their rants with meaty data: Every time an influencer shared my infographic with their audience, it boosted their Social Currency. All because I strategically added the “Social Currency” Share Trigger into my content. Here’s how it works: First, create a Facebook ad that sends people to a blog post.It gets better: You can incentivize people to share your contest with their friends: (And those shares will drive more traffic to your website and grow your email list) Now: This contest was done with King Sumo.But if you have the technical know-how, you can set this up yourself.For example, let’s say you just wrote a post about social media. For example, I published this case study on my blog a while back: That single video has generated over 150k views… (All from a piece of content that I published YEARS ago) That’s the power of Content Transformation. (In fact, one survey found that 24% of Americans regularly listen to podcasts) Does that mean that you should grab the nearest microphone and start a podcast? Instead, I recommend going on other people’s podcasts as a guest.LSI keywords would be words and phrases like: And when Google sees these LSI keywords in your content, they say: “Great. This strategy works so well that I try to go on 2-3 podcasts per month. In fact, one of my latest blog post got a nice spike in traffic largely due to a single tweet from an influential blogger: The question is… All you need to do is find bloggers that share content on your topic… Here’s a real life example of this process in action: First, I sent a personalized email to a blogger that’s already shared content on my topic: (That way, I knew she’d actually want to read my post…most other types of advertising (like Google Adwords). A high bounce rate damages your site’s pageviews, conversions… (In fact, thanks to Google’s Rank Brain algorithm, bounce rate is now a super important ranking signal). The good news is that improving your bounce rate is insanely easy.I walk you through the entire process in this short video: (And those shares have sent over 50,000 visitors to my website) As you might have heard, Google recently rolled out their “Mobile-First Index”: This update means that Google now counts the mobile version of your site FIRST.Here’s a real-life example: Next, target people that have visited your site in the last month or two: Finally, run the ad.And you’ll probably find that your CPC is dirt cheap vs.And I got WAY more SEO traffic than I would from publishing a new post. This is one of the BEST ways to get more shares from your content.In fact, Click To Tweet Links are one of the main reasons that this post from my blog has over 6k social media shares: With that, let me show you how Click To Tweet links work: 1. This can be a bite-sized tip, strategy, quote or statistic.